Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are... Celý popis
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Brick by Brick - How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (Breen Bill)(Paperback / softback)
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Popis
Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth. It's also the story of an extraordinary recovery. As disaster stared them in the face, the management of LEGO embarked on an audacious and innovative plan to turn their fortunes around, and then painstakingly implemented it. Today, the company is riding high once again, and enjoying results that are the envy of their competitors.
Parametry
Žánr | naučné |
Rok vydání | 2014 |
Nakladatelství | Random House |
Autor | Bill Breen |
Počet stran | 320 |
Výrobce | Cornerstone |
Vazba | Brožovaná |
Jazyk | anglické |
Váha | 244 gramů |