Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands,... Celý popis
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Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing) (Slade-Brooking Catharine)(Paperback)
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Creating a Brand Identity: A Guide for Designers
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Creating a Brand Identity: A Guide for Designers
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Creating a Brand Identity: A Guide for Designers
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Creating a Brand Identity - Catharine Slade-Brooking
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Popis
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
About the Author
Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.She currently teaches on the BA Graphic Communication course at Farnham UCA.
About the Author
Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.She currently teaches on the BA Graphic Communication course at Farnham UCA.
Parametry
Žánr | naučné |
Rok vydání | 2016 |
Autor | Catharine Slade-Brooking |
Počet stran | 160 |
Výrobce | Laurence King Publishing |
Vazba | měkká |
Jazyk | anglické |