Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery... Celý popis
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Popis
Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed.
New to This Edition
-Inclusion of two new box features: Neuroscience Pop-Ups that discuss the science behind visual merchandising and Designer Pet
New to This Edition
-Inclusion of two new box features: Neuroscience Pop-Ups that discuss the science behind visual merchandising and Designer Pet
Parametry
| Rok vydání | 2022 |
| Autor | Bell, Judy (Energetic Retail, USA) |
| Výrobce | Bloomsbury Publishing PLC |
| Jazyk | anglické |
